---
type: BusinessRecord
id: 3258a645-a8e6-457f-adce-d4d3ede89476
name: "Parlay"
status: active
listed: false
url: https://littlemilwaukee.com/records/parlay-3258a6
indexable: true
---

# Parlay

Active. License data checked November 2, 2026.

Address: 729 N MILWAUKEE ST, Milwaukee

Map point: 43.03945, -87.90699. [Places near](https://littlemilwaukee.com/api/v1/places_near?lat=43.0394496614258&lng=-87.9069926774438)

## Facts

### Licenses

| Field | Value | Source | Dataset | Method | Checked |
| --- | --- | --- | --- | --- | --- |
| License type | Public Entertainment Premises License \(PEP\) | [License row 352038-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer) | City of Milwaukee business licenses | Public dataset | 2026-11-02 |
| License number | 352038 | [License row 352038-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer) | City of Milwaukee business licenses | Public dataset | 2026-11-02 |
| Issued | 2026-09-24 | [License row 352038-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer) | City of Milwaukee business licenses | Public dataset | 2026-11-02 |
| Expires | 2027-09-23 | [License row 352038-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer) | City of Milwaukee business licenses | Public dataset | 2026-11-02 |
| License status | Active | [License row 352038-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer) | City of Milwaukee business licenses | Public dataset | 2026-11-02 |
| License type | Class B Tavern License \(BTAVN\) | [License row 352040-64906](https://data.milwaukee.gov/dataset/liquorlicenses) | City of Milwaukee liquor licenses | Public dataset | 2026-11-02 |
| License number | 352040 | [License row 352040-64906](https://data.milwaukee.gov/dataset/liquorlicenses) | City of Milwaukee liquor licenses | Public dataset | 2026-11-02 |
| Issued | 2026-09-24 | [License row 352040-64906](https://data.milwaukee.gov/dataset/liquorlicenses) | City of Milwaukee liquor licenses | Public dataset | 2026-11-02 |
| Expires | 2027-09-23 | [License row 352040-64906](https://data.milwaukee.gov/dataset/liquorlicenses) | City of Milwaukee liquor licenses | Public dataset | 2026-11-02 |
| License status | Active | [License row 352040-64906](https://data.milwaukee.gov/dataset/liquorlicenses) | City of Milwaukee liquor licenses | Public dataset | 2026-11-02 |
| License type | Loading Zone Permit \(LZ\) | [mke-loading-zone-permits:342080-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer/5) | City of Milwaukee loading zone permits | Public dataset | 2026-11-02 |
| License number | 342080 | [mke-loading-zone-permits:342080-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer/5) | City of Milwaukee loading zone permits | Public dataset | 2026-11-02 |
| Issued | 2025-12-05 | [mke-loading-zone-permits:342080-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer/5) | City of Milwaukee loading zone permits | Public dataset | 2026-11-02 |
| Expires | 2027-10-13 | [mke-loading-zone-permits:342080-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer/5) | City of Milwaukee loading zone permits | Public dataset | 2026-11-02 |
| License status | Active | [mke-loading-zone-permits:342080-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer/5) | City of Milwaukee loading zone permits | Public dataset | 2026-11-02 |

### Names

| Field | Value | Source | Dataset | Method | Checked |
| --- | --- | --- | --- | --- | --- |
| Name | Parlay | [License row 352038-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer) | City of Milwaukee business licenses | Public dataset | 2026-11-02 |
| Name | Parlay | [License row 352040-64906](https://data.milwaukee.gov/dataset/liquorlicenses) | City of Milwaukee liquor licenses | Public dataset | 2026-11-02 |
| Name | THE CONROY/Parlay | [mke-loading-zone-permits:342080-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer/5) | City of Milwaukee loading zone permits | Public dataset | 2026-11-02 |
| Legal name | Charro Latino, LLC | [License row 352038-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer) | City of Milwaukee business licenses | Public dataset | 2026-11-02 |
| Legal name | Charro Latino, LLC | [License row 352040-64906](https://data.milwaukee.gov/dataset/liquorlicenses) | City of Milwaukee liquor licenses | Public dataset | 2026-11-02 |
| Legal name | Charro Latino, LLC | [mke-loading-zone-permits:342080-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer/5) | City of Milwaukee loading zone permits | Public dataset | 2026-11-02 |

### Location

| Field | Value | Source | Dataset | Method | Checked |
| --- | --- | --- | --- | --- | --- |
| Address | 729 N Milwaukee St | [License row 352038-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer) | City of Milwaukee business licenses | Public dataset | 2026-11-02 |
| Address | 729 N Milwaukee St | [License row 352040-64906](https://data.milwaukee.gov/dataset/liquorlicenses) | City of Milwaukee liquor licenses | Public dataset | 2026-11-02 |
| Address | 725-729 N Milwaukee ST | [mke-loading-zone-permits:342080-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer/5) | City of Milwaukee loading zone permits | Public dataset | 2026-11-02 |
| Map point | 43.03945, -87.90699 | [License row 352038-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer) | City of Milwaukee business licenses | Public dataset | 2026-11-02 |
| Map point | 43.03945, -87.90699 | [License row 352040-64906](https://data.milwaukee.gov/dataset/liquorlicenses) | City of Milwaukee liquor licenses | Public dataset | 2026-11-02 |
| Map point | 43.03945, -87.90699 | [mke-loading-zone-permits:342080-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer/5) | City of Milwaukee loading zone permits | Public dataset | 2026-11-02 |
| Parcel number | 3920726000 | [License row 352038-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer) | City of Milwaukee business licenses | Public dataset | 2026-11-02 |
| Parcel number | 3920726000 | [License row 352040-64906](https://data.milwaukee.gov/dataset/liquorlicenses) | City of Milwaukee liquor licenses | Public dataset | 2026-11-02 |
| Parcel number | 3920726000 | [mke-loading-zone-permits:342080-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer/5) | City of Milwaukee loading zone permits | Public dataset | 2026-11-02 |

### Other facts

| Field | Value | Source | Dataset | Method | Checked |
| --- | --- | --- | --- | --- | --- |
| Capacity | 490 | [License row 352038-64906](https://milwaukeemaps.milwaukee.gov/arcgis/rest/services/regulation/license/MapServer) | City of Milwaukee business licenses | Public dataset | 2026-11-02 |
| Capacity | 490 | [License row 352040-64906](https://data.milwaukee.gov/dataset/liquorlicenses) | City of Milwaukee liquor licenses | Public dataset | 2026-11-02 |

## What listing means

A record becomes a listed place when it passes the inclusion rule. [Inclusion rule](https://littlemilwaukee.com/about/inclusion-rule.md)

## About this page

City of Milwaukee license data: public domain under the City of Milwaukee Open Data Policy (Common Council resolution of July 14, 2016).

Record page rendered on November 2, 2026; facts as of the last index build.

Forms: [HTML](https://littlemilwaukee.com/records/parlay-3258a6), [markdown](https://littlemilwaukee.com/records/parlay-3258a6.md), [JSON](https://littlemilwaukee.com/records/parlay-3258a6.json).