{"frontmatter":{"type":"Category","slug":"sporting-goods","name":"Sporting goods store","plural":"Sporting goods stores","group":"shop","kind":"place","schema_type":"SportingGoodsStore","description":"Locally owned sporting goods and outdoor stores in Milwaukee County.","maps_from":["osm:shop=sports","osm:shop=outdoor","osm:shop=fishing","osm:shop=golf","osm:shop=skate","osm:shop=surf","osm:shop=weapons","osm:shop=free_flying","osm:shop=swimming_pool","osm:shop=knives"],"maps_priority":0,"id":"https://littlemilwaukee.com/places/sporting-goods#category","status":"stable","sources":[{"id":"editorial-policy","resource":"https://littlemilwaukee.com/about/editorial-policy","title":"Editorial policy, Little Milwaukee"},{"id":"wiki-sports-equipment","resource":"https://en.wikipedia.org/wiki/Sports_equipment","title":"Sports equipment, Wikipedia"}],"generated":{"by":"agent:claude-opus-5-5","at":"2026-11-02T04:00:00.000Z"},"verified":[{"by":"process:category-source-check","at":"2026-11-02T04:00:00.000Z"}]},"sections":{"What it is":"Sporting goods are the tools, gear and apparel people use for a sport, such as balls, nets, rackets and helmets [wiki-sports-equipment].","When and how":"Hours, prices and ways to pay differ from place to place. Each listed place's page gives the hours, the phone number and the details its sources state.","How a place gets on this list":"A place is listed when it is locally owned today and would make less sense anywhere else, under the [inclusion rule](/about/inclusion-rule); each page cites at least two sources, and the editor and the [Neighborhood Mayors](/mayors) check new places and corrections [editorial-policy]."},"jsonld":{"@context":"https://schema.org","@type":"ItemList","@id":"https://littlemilwaukee.com/places/sporting-goods#category","name":"Sporting goods stores","description":"Locally owned sporting goods and outdoor stores in Milwaukee County.","url":"https://littlemilwaukee.com/places/sporting-goods","itemListElement":[]},"url":"https://littlemilwaukee.com/places/sporting-goods","related_answers":[],"category_page":{"listed_places":[],"on_record":{"note":"Little Milwaukee builds each record here from public data, such as City of Milwaukee licenses, and files it under this category. A record is not a listing: a place is listed only when it passes the inclusion rule and has its own page.","count":37,"full_list_url":"https://littlemilwaukee.com/places/sporting-goods/records","first":[{"name":"A-1 Pools & Spas","url":"https://littlemilwaukee.com/records/a-1-pools-and-spas-bd67c1","address":"6536 S Lovers Lane Rd, Franklin","status":"unknown"},{"name":"Allied Pools","url":"https://littlemilwaukee.com/records/allied-pools-09dd67","address":null,"status":"unknown"},{"name":"Baker Pool & Fitness","url":"https://littlemilwaukee.com/records/baker-pool-and-fitness-208785","address":"7131 S 27th St, Franklin","status":"unknown"},{"name":"Baker Pool, Fitness & Spa","url":"https://littlemilwaukee.com/records/baker-pool-fitness-and-spa-e915d6","address":"7131 S 76th St, Franklin","status":"unknown"},{"name":"BowlersMart Milwaukee","url":"https://littlemilwaukee.com/records/bowlersmart-milwaukee-becb24","address":"11737 W Burleigh St, Wauwatosa","status":"unknown"},{"name":"Burghardt Sporting Goods","url":"https://littlemilwaukee.com/records/burghardt-sporting-goods-7410e3","address":"8625 N Port Washington Rd, Fox Point","status":"unknown"},{"name":"Eagle Sports Range","url":"https://littlemilwaukee.com/records/eagle-sports-range-77f6d6","address":"2525 E Layton Ave, Cudahy","status":"unknown"},{"name":"Erik's","url":"https://littlemilwaukee.com/records/erik-s-47b2af","address":"598 W Northshore Dr, Glendale","status":"unknown"},{"name":"Fishin' Hole","url":"https://littlemilwaukee.com/records/fishin-hole-b564eb","address":"3070 E Layton Ave, Saint Francis","status":"unknown"},{"name":"George's","url":"https://littlemilwaukee.com/records/george-s-e2a61d","address":"4906 W Lisbon Ave, Milwaukee","status":"unknown"},{"name":"Gift of Wings Kite Store","url":"https://littlemilwaukee.com/records/gift-of-wings-kite-store-c96a97","address":null,"status":"unknown"},{"name":"Green and Gold 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Wauwatosa","status":"unknown"},{"name":"PLAYMAKERS-CAPITOL, INC.","url":"https://littlemilwaukee.com/records/playmakers-capitol-inc-67bc35","address":null,"status":"unknown"},{"name":"Prolific Arms LLC","url":"https://littlemilwaukee.com/records/prolific-arms-llc-3bc9d7","address":"2192 S 60th St, West Allis","status":"unknown"},{"name":"R&R Sporting Goods Fishn' Hole","url":"https://littlemilwaukee.com/records/r-and-r-sporting-goods-fishn-hole-7a969e","address":"3048 E Layton Ave, Saint Francis","status":"unknown"},{"name":"Renew Sports & Fitness Supply","url":"https://littlemilwaukee.com/records/renew-sports-and-fitness-supply-22e78a","address":"1704 S 108th St, West Allis","status":"unknown"},{"name":"Sandy's Port of Call","url":"https://littlemilwaukee.com/records/sandy-s-port-of-call-73e8a8","address":"10075 S Chicago Rd, Oak 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