{"frontmatter":{"type":"Place","title":"Leon's Frozen Custard","description":"A family-owned frozen custard stand at 3131 S. 27th St. on Milwaukee's south side, open since 1942.","slug":"leons-frozen-custard","schema_type":"IceCreamShop","id":"https://littlemilwaukee.com/places/custard/leons-frozen-custard#place","status":"draft","listed":true,"category":"custard","subcategories":["drive-in"],"address":{"street":"3131 S 27th St","city":"Milwaukee","state":"WI","zip":"53215"},"geo":{"lat":42.9877935,"lng":-87.9487239},"neighborhood":"/neighborhoods/southgate.md","hours":{"mon":["11:00-23:00"],"tue":["11:00-23:00"],"wed":["11:00-23:00"],"thu":["11:00-23:00"],"fri":["11:00-23:00"],"sat":["11:00-23:00"],"sun":["11:00-23:00"]},"phone":"414-383-1784","website":"https://leonsfrozencustardmke.com/","founded":1942,"ownership":"Schneider family, owners since the stand opened in 1942.","same_as":["https://www.wikidata.org/wiki/Q6524458","https://en.wikipedia.org/wiki/Leon%27s_Frozen_Custard"],"sources":[{"id":"leons-site","resource":"https://leonsfrozencustardmke.com/","title":"Leon's Frozen Custard"},{"id":"wikipedia-leons","resource":"https://en.wikipedia.org/wiki/Leon%27s_Frozen_Custard","title":"Leon's Frozen Custard, Wikipedia"},{"id":"wikipedia-frozen-custard","resource":"https://en.wikipedia.org/wiki/Frozen_custard","title":"Frozen custard, Wikipedia"}],"generated":{"by":"agent:claude-opus-5-5","at":"2026-11-01T16:00:13.000Z"},"verified":[],"tags":[],"kind":"place","photos":[{"file":"/places/leons-frozen-custard/leons-frozen-custard.jpg","credit":"Cragin Spring","license":"CC BY 2.0","source":"https://commons.wikimedia.org/wiki/File:Leon%27s_Frozen_Custard_(14223310517).jpg","caption":"The Leon's Frozen Custard stand on S. 27th St."}]},"sections":{"Why it belongs":"Leon's Frozen Custard at 3131 S. 27th St. opened for business on May 1, 1942, and the business is still owned and operated by the original family [leons-site]; Wikipedia describes it as a family-owned drive-in restaurant specializing in frozen custard, located in Milwaukee [wikipedia-leons]. Milwaukee became known as the \"unofficial frozen custard capital of the world\" and has the highest concentration of frozen custard shops in the world per capita, and Wikipedia lists Leon's among four long-running competitors there [wikipedia-frozen-custard].","Facts":"- Open every day 11 am to 11 pm; closed Thanksgiving Day, December 23 to 25, New Year's Eve, New Year's Day and Easter Sunday, checked 2026-11-01 on the stand's website.\n- Vanilla, chocolate, butter pecan and a flavor of the day are made daily, checked 2026-11-01 on the stand's website.\n- Phone 414-383-1784, checked 2026-11-01 on the stand's website.","Notes":"OnMilwaukee's guide links to leonsfrozencustard.us, which on 2026-11-01 redirected to an unrelated website. The website field uses leonsfrozencustardmke.com, the address Wikipedia's article lists as the stand's website."},"jsonld":{"@context":"https://schema.org","@type":"IceCreamShop","@id":"https://littlemilwaukee.com/places/custard/leons-frozen-custard#place","name":"Leon's Frozen Custard","description":"A family-owned frozen custard stand at 3131 S. 27th St. on Milwaukee's south side, open since 1942.","address":{"@type":"PostalAddress","streetAddress":"3131 S 27th St","addressLocality":"Milwaukee","addressRegion":"WI","postalCode":"53215","addressCountry":"US"},"geo":{"@type":"GeoCoordinates","latitude":42.9877935,"longitude":-87.9487239},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":"Monday","opens":"11:00","closes":"23:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"Tuesday","opens":"11:00","closes":"23:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"Wednesday","opens":"11:00","closes":"23:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"Thursday","opens":"11:00","closes":"23:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"Friday","opens":"11:00","closes":"23:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"Saturday","opens":"11:00","closes":"23:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":"Sunday","opens":"11:00","closes":"23:00"}],"telephone":"414-383-1784","url":"https://leonsfrozencustardmke.com/","sameAs":["https://www.wikidata.org/wiki/Q6524458","https://en.wikipedia.org/wiki/Leon%27s_Frozen_Custard"],"foundingDate":"1942","containedInPlace":{"@id":"https://littlemilwaukee.com/neighborhoods/southgate#neighborhood"}},"url":"https://littlemilwaukee.com/places/custard/leons-frozen-custard","record":{"id":"dbf49f0d-f164-469f-94d8-a1b4afd2e21d","facts":[{"field":"address","value":{"street":"3131 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Dealer - Restaurant"},"value_withheld":false,"source_id":"mke-food-licenses:344424-96154","dataset":"mke-food-licenses","method":"dataset","checked_at":"2026-11-02T00:04:16.407+00:00","ended_at":null,"redistributable":true},{"field":"name","value":"Leon's Frozen Custard","value_withheld":false,"source_id":"little-milwaukee-canon:/places/custard/leons-frozen-custard.md","dataset":"little-milwaukee-canon","method":"agent","checked_at":"2026-11-01T16:00:13.000Z","ended_at":null,"redistributable":true},{"field":"name","value":"Leon's Frozen Custard","value_withheld":false,"source_id":"mke-food-licenses:344424-96154","dataset":"mke-food-licenses","method":"dataset","checked_at":"2026-11-02T00:04:16.407+00:00","ended_at":null,"redistributable":true},{"field":"ownership","value":"Schneider family, owners since the stand opened in 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